UI / Branding / Restaurant
What kind of restaurant caters to those people who don’t want to leave the comfort of their own home?
Potato is such a restaurant, specializing in potato-based meals with an online ordering service that supports that couch-potato lifestyle.
Accessibility is key, and pleasing Potato’s users meant simple design for both desktop and mobile platforms.
Potato’s menu and ordering is simple, straightforward, and gets you straight to the action as quickly as possible.
With such an ordinary ingredient base, Potato took advantage of the familiarity of its menu items and created a system to help it stand out.
The branding is centered around bitmap graphics, reminiscent of retro gaming. Potato brings that a step further into its imagery and icons.